
Good morning, Cleveland Browns fans!
Yesterday afternoon, I was invited to talk to a young group of college students about the challenges of modern publishers attempting to connect with Gen Z consumers of information. It's a challenge I never considered when I first started working on a Browns website in my study back in the mid-90s, when I was myself was my mid-30s and considered myself still young.
But now, there's a tremendous gulf between myself and the youngest generation of Browns fans that I must find a way to cross. The old technologies and approaches no longer reach this type of consumer, which I discovered in real time as I tried to explain my challenges to this young audience. For example, in a few minutes, I will illustrate the relationship between the City of Cleveland and the Haslam Sports Group using a 45-year-old Monty Python clip that I find hilarious, but that will probably be completely lost on anyone under 40.
At its root, the question is how I can move a group of people interested in the Cleveland Browns from doomscrolling inch-deep instant feedback hot-take loops like Instagram and Xitter to a place where there is deeper analysis, vetted facts, and community like the OBR? How can I take them from the social media carnival ride to an island of sanity? Or do they even want to make that trip?
I asked the young people for advice, which they will go on to try to provide. I told them that it's not a question specific to the Cleveland Browns—whether people want long-attention-span media applies across the board to other sports and topics like music and other interests. It also expands significantly to critical issues like politics, where deliberate misinformation and intentionally constructed information bubbles cloud the picture.

While I try to figure that out, we're presented with immediate chaos on the Browns side of the world, where Jerry Jeudy would like to move on from his (understandable, IMO) helmet smashing on the Browns sideline during the Bengals game. I've often thought that wide receivers are the most prone of all football players to go insane during the course of a game. After all, they depend on being targeted by fickle and/or inept quarterbacks all day, with chatty defensive backs taunting them through the earholes in their helmets throughout. It's a situation ripe for driving a player absolutely batty.
Meanwhile, Ken Dorsey did his best to set expectations for offensive improvement at zero, offering that he's not a magic coach with a magic pill to fix the offense. Because if he had a red or blue pill to get us into an alternative universe, I could sure use one to go through the mirror into a universe that is not 1-6 right about now.
Finally, shortly after I emerged from the meeting with the young men and women who were going to show me the trick to attracting the youths of Cleveland Browns fandom to the OBR, I received a message from Haslam Sports Group and their battalion of lawyers announcing that they were going file a lawsuit to clear up this "Modell Law" nonsense that attention-craving City Council members were yammering on about.
This is what happens when small-scale politicians run off to the media, flapping their gums about filing lawsuits against billionaire NFL owners on the shakiest of grounds. It's the equivalent of slapping a temporarily tolerant individual with a pair of small fish, as shown below:
Not advised.
Have a good one! GO BROWNS!
JERRY JEUDY TAKES IT BACK
Jerry Jeudy admits frustration: Football is an emotional sport - (nbcsports.com)
'Football is an emotional sport': Browns' Jerry Jeudy admits lack of targets 'frustrating' - (beaconjournal.com)
Jerry Jeudy embraces playing with emotion, but wishes hadn’t shown frustration with helmet toss - (brownszone.com)
I'd be expressing frustration, too, if I was open all day and didn't get a single target until Jameis Winston showed up. Then again, I'm a fat and slow old middle-aged man (if that), so this is not likely to happen. But I get frustrated about other things, such as being fat and slow, so I can relate, I guess.
THE RATS ARE FLOATING NEARBY
Ravens-Browns Preview - (cbssports.com)
Browns focused on execution on all three phases ahead of Ravens matchup - (clevelandbrowns.com)
3 burning questions for Cleveland Browns to answer against Baltimore Ravens - (beaconjournal.com)
Browns' Grant Delpit has grand plan to stop Derrick Henry this week, which involves one of largest players - (cbssports.com)
Browns defense primed for tough matchup against Lamar Jackson and the Ravens - (clevelandbrowns.com)
Lamar Jackson, high-flying Ravens hit road against AFC North rival Browns reeling from Watson injury - (cleveland19.com)
These rats are not fleeing a sinking ship. They are looking for a sinking boat to scramble onto, raid the pantry, steal the jewelry, and then quickly exit. I fear the worst. Hide the women and children.
KEN DORSEY SPEAKS
Brownie Bites: Browns offensive coordinator Ken Dorsey says ‘no magic coach or magic pill’ to fix offense - (audacy.com)
Ken Dorsey: There's no magic coach or magic pill to fix the offense - (nbcsports.com)
'Not a magic coach': Ken Dorsey not changing approach now as Browns' play-caller - (beaconjournal.com)
The curious timing of Browns coach Kevin Stefanski’s decision to give up play calling - (nytimes.com, paywalled)
I don't think there's curious timing at all, but my rambling isn't paywalled like every utterance that drops from the lips of the Athletic, so it doesn't have that inherent value. Meanwhile, Ken Dorsey did not apparently trade a cow for any magic beans, so there's that.
THE LAMEPIRE GETS SLAPPED
Browns file an action seeking clarity on 'Modell Law' - (clevelandbrowns.com)
Browns file lawsuit in US District Court in wake of threat from city of Cleveland to sue using 'Modell Law' - (audacy.com)
Cleveland Browns file lawsuit against city over 'Modell Law' in stadium issue - (beaconjournal.com)
Browns sue city of Cleveland over Modell law as stadium battle heats up - (news5cleveland.com)
Browns file suit against Cleveland to clear way for move to Brook Park: I-Team - (fox8.com)
Cleveland Browns file lawsuit against city of Cleveland to test ‘Modell Law’ - (cleveland.com)
Browns sue Cleveland over intended use of ‘Modell Law’ to prevent move to Brook Park - BrownsZone with Scott Petrak - (brownszone.com)
Browns sue city of Cleveland, seek clarification of 'Modell Law' - ESPN - (espn.com)
WHOMP. Pre-emptive strike on yammering Cleveland politicians. Is this funny or sad? I can't make up my mind.
Positive news from the world of sports and beyond...
New species of tardigrade reveals secrets of radiation-resisting powers - (reddit.com)
Tardigrades are also known as "water bears," tiny critters that show extraordinary resistance to harsh conditions. These little bastidges can handle levels of radiation at 1000x times a lethal dose to a human. We nuke the planet; these dudes take over.
Well, someone finally got the smart idea to sequence their genomes to dig up their secrets and the results are very revealing, showing us some of the molecular mechanisms as to why these little goobers can survive conditions that would fry the rest of us up into peanut-sized chunks of goop. The implications are just now being understood, but nature is once again revealing miracles that we humans can barely start to comprehend.
The OBR YouTube channel is growing by leaps and bounds! CLICK HERE to subscribe for free today and become a part of the fastest-growing Browns YouTube channel around!
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When not being old, Barry McBride is the Publisher and Founder of the OBR and bloviates this nonsense every morning. You can follow him on Twitter @barrymcbride or write him at barry@theobr.com if you are so compelled.
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